Vision & Mission


Vision & Mission


Vision & Mission

Fresh drinking water, right at your door step………..

  • About US: Safia was established in 1989
  • Safia took the leadership in producing 5 gallon bottles since 27 years
  • Safia launched New production line (PET) bottles of various sizes in 2016
  • Safia with strong QHSE systems in place, growing rapidly as manufacturer of bottles water in the Kingdom of Saudi Arabia
  • To meet its challenges, it maintains a high level of technical capabilities through its professional, experienced and adequately trained employees supported by the use of latest equipment, modern techniques & technologies as well as innovative ideas.
  • It also follows all relevant National (SFDA / SASO) and International Standards (ISO 22000:2005/ ISO 9001:2015 AND ISO 14001:2015,) as well as applicable regulatory and legal requirements.
  • Safia takes part in providing best health and wellbeing of its consumer and believe in “Low Sodium” philosophy. Sodium salt is important for the normal functioning of Nerves and muscles as well as it regulates water balance in the body. But high sodium is causing high blood pressure and other health related issues.
  • Focusing on the powerful leadership, its fresh products and friendly services, Safia represents quality for value among customers in bottled water industry

Vision :

To be the market leader in Branded Water Business, where the second player is less than 20% of our business.

Mission :

To develop a name as dependable supplier and producer of quality water products. To meet its challenges, customers’ satisfaction is our focus and we shall continue to pursue of improving the quality of our products and services.

Value :

The Safia values are the attributes we all stand for, the shared inspirations of all our staff members, company and contractor alike. Sub-contractor / Supplier considered equal members of “The Team”.

  • Our “Customer focus” will always ensure that we remember we are high class quality food producer.
  • Our Sub-contractors are our Partners in achieving our mission and our relationships are based on mutual trust and benefits, built on the experience of working together.
  • The primary function of management is to identify operational priorities, assigned resources and monitor our performance in achieving these priorities.
  • The application of “Total Quality Management” philosophies are implemented and understood by all team members.
  • Authority to make decisions is devolved to all levels of the organization.
  • We will constantly search for ways to improve finance and human productivity.

Our mission, values and vision will be fully communicated to all our Customers and Team Members to ensure their personal commitment and conformance.”